Her Success with Kristen Pechacek

In this episode of Her Success, Ali Kraus sits down with Kristen Pechacek, President & CEO of MassageLuXe, to talk about her journey from marketing and professional sports to leading a franchise system of more than 100 locations.

Kristen gets candid about imposter syndrome, why the CEO role can feel heavier than expected, and how letting go of perfection helped shape her into a stronger leader. Plus, she shares why marketers may be uniquely prepared for the CEO seat—and why trust, authenticity and psychological safety matter when building a great culture.